OUR STORY

The Achilles brand was created with one purpose - to create premium apparel inspired by the warriors ethos - past, present and future. Empowering professional men and women to live Antifragile and to honour those who never back down.

We stand with those who endure when others quit, those who carry grit and discipline into everything they do.

We believe that apparel should mean more - That is why every Achilles design is a symbol - of community, of service, of strength, pride and empowerment. We don’t make throwaway fashion. We create gear that carries weight, identity, and respect.

Since being founded in 2020 we’ve built strongly and steadily - a community of warriors past and present who wear Achilles not just as clothing, but as a statement, as a mindset. When you pull on an Achilles Tee, you’re not just wearing quality fabric - You’re declaring who you are!

Every new drop and exclusive, original design is limited. Every piece is a standard. Once it’s gone, it’s gone. That’s what makes it ours. That's what makes it different. That's what makes it you!

Achilles... More than just a brand - It's a mindset

A Note From Our CEO & Founder...

When I created Achilles, it wasn’t about selling clothing. It was about building something that represented the people I respect most - those who live by the warrior ethos in everyday life. Men and women who never back down, who endure, and who carry themselves with pride - Professional people who live Antifragile and Empowered.

For over five years I’ve built this brand piece by piece, most often on my own, with one goal: to create apparel that actually means something. Every design is a nod to grit, brotherhood, sisterhood, determination, empowerment and pride in who we are and what we do. It’s not fast fashion. It’s a higher standard. A reminder of who we are and what we stand for.

To everyone who has supported the Achilles brand so far in our journey - thank you. Your loyalty proves we’re more than a brand. We’re a family. We are proud. And this is just the beginning.

— J. Conway (CEO & Founder Achilles Tactical)